When Wild Turkey came to us with its new honey-flavored bourbon, we started with a tag line: Bad News for Boring. These are some favorite headlines. Below that, an assortment of strange dance moves that we dreamed up for social. And finally, trade print — just to class things up a little.
100% original dance moves .Conceived of by yours truly and performed by Eugene; our old social media strategist. Aside from torturing Eugene, the most rewarding part of this was seeing people actually performing these dance moves and uploading the videos to social.
Trade print.